MINI
HAPPY‘ELLOWEEN
STUNT & OOH

For Halloween 2025, MINI dressed up as the scariest thing it could think of: a driverless car. Then, it haunted the streets of LA to prove that driving a MINI is way more fun.  



STUNT RECAP



CASE STUDY








NATIONAL AMERICAN ADVERTISING AWARDS
2026 SILVER ADDY
GUERRILLA MARKETING

AMERICAN ADVERTISING AWARDS
2026 GOLD ADDY AWARD
FOR GUERRILLA MARKETING

2026 SILVER ADDY AWARD
FOR OOH CAMPAIGN



SPORTS ILLUSTRATED SWIM WEEK: PRINT ADS




CREDITS:

CO-FOUNDER:         RICH SILVERSTEIN                    
CCO:                MARGARET JOHNSON
PR:                 MEREDITH VELLINES 
CDS:                HANNAH WITTMARK
                    KATE BAYHAM
ART DIRECTOR:       TOAN MAI 
COPYWRITER:         ANTHONY ZUCCARO
EDITOR:             KEVIN SOUTHEY 
PRODUCTION:         SIENA KUHN
                    ALI PLANSKY


ACCOUNT:            CLAYTON BISHOP
                    SARAH KOESTLER
MARKETING MANAGER:  MONICA CHAVEZ
STRAT:              HARPER BOKUM-FAUTH     
PHOTOGRAPHER:       SAAM GABBAY 
ANIMATION:          NATASHA CANDELERIA 
                    MIKE LANDRY