SPECIALIZED
BIKE LAUNCHES  &
BUILT FOR LEGENDS

The best of the Specialized Cycling Team tell their story while showcasing the bikes that helped them become legends.

BUILT FOR LEGENDS: “LOIC BRUNI”    


BUILT FOR LEGENDS: “DEMI VOLLERING”


BUILT FOR LEGENDS: “CHRISTOPHER BLEVINS”


BIKE LAUNCH: THE LEVO 4. “WHERE SUPER MEETS NATURAL”
An electic mountain bike so advanced it's indistinguishable from magic.



BIKE LAUNCH: THE EPIC 8. “EVOLUTION OF THE FASTEST”

The Epic 8, the fastest mountain bike in the world, is released into the wild.






CREDITS:

CO-FOUNDER:             RICH SILVERSTEIN
ECD:                    JIM ELLIOT
CREATIVE DIRECTOR:      BRETT SHEA
ART DIRECTOR:           LAURA ROUW
ACCOUNT MANAGEMENT:     MICHAEL CRAIN, YU RANKIN
STRATEGY:               ADAM AROLA
PRODUCTION:             LEILA MANSOUR, GRAHAM WILCOX, LIZ NORRIS, ABBIE LEIGH, ALI PLANKSY,                           DAVE BECKER.
DESIGN:                 BENNY GOLD, CARLOS HERNANDEZ
ANIMATION:              MIKE LANDRY, ZACHARY SEIDNER NICHOLAS BIZZACK, AND MANY OTHERS. 
PRODUCTION CO:          BANG BANG STUDIOS