SPECIALIZED
BIKE LAUNCHES  &
BUILT FOR LEGENDS  

The best of the Specialized Cycling Team tell their story while showcasing the bikes that helped them become legends.

BUILT FOR LEGENDS: “LOIC BRUNI”    


BUILT FOR LEGENDS: “DEMI VOLLERING”


BUILT FOR LEGENDS: “CHRISTOPHER BLEVINS”


BIKE LAUNCH: THE LEVO 4. “WHERE SUPER MEETS NATURAL”
An electic mountain bike so advanced it's indistinguishable from magic.




BIKE LAUNCH: THE EPIC 8. “EVOLUTION OF THE FASTEST”

The Epic 8, the fastest mountain bike in the world, is released into the wild.






CREDITS:

Co-Founder:             Rich Silverstein

Exec Creative Director: Jim Elliot
Creative Director:      Brett Shea
Art Director:           Laura Rouw
Account Management:     Michael Crain, Yu Rankin
Strategy:               Adam Arola
Production:             Leila Mansour, Graham Wilcox, Liz Norris, Abbie Leigh, Ali Planksy, Dave Becker. 
Design:                 Benny Gold, Carlos Hernandez
Animation:              Mike Landry, Zachary Seidner Nicholas Bizzack, and many others. 
With Production Co:     Bang Bang Studios